Close XReport Summary

The report summary includes the parameters of the report, including:

Search Term:

the keyword for which you have requested a report

Country:

the country for which the report data was gathered for

Report Created:

creation date of the report

Date Range:

from which date to which date the data has been analysed

Close XAggregate Demand

Aggregate Demand shows the overall demand potential for your keyword based on overall demand data.

Close XDemand Volume

The Demand Volume gives you an overview of your keyword's demand over different time periods, as well as based on your report's chosen date range:

Yearly Volume:

how many times the keyword has been searched in search engines over the past year in your chosen country

Last 60 Days:

shows the last 60 days search volume, as well as the trend compared to the previous 60 days (Down arrow: decreasing search volume trend, Up arrow: increasing search volume trend)

Daily Estimate:

how many times your keyword has been searched for daily based on the last 30 days average search volume in your chosen country

Close XDemand Distribution

This section shows the search distribution for your keywords across the major search engines during your chosen date range, and for your chosen country.

Close XSeasonal Trend

The seasonal trend indicates the fluctuation of demand for your keyword over the last year. Use this graph to identify best times of the year to sell your goods, and consider buying stock during those times when the demand trend is low. Suppliers will be more likely to liquidate their stock during slow periods.

Close XDate Range

This is the date range used to analyse your keyword's demand data. Date ranges may vary slightly between tabs to ensure you are always provided with the most recent data available.

Close XDemand Variations

This section shows keyword variations for your chosen search term. Analysing search variations is indispensable to ensure you are targeting the right combination of keywords. It also helps in identifying which keywords you should include in your product listings and auction listings to attract the highest number of relevant searchers.

Close XDemand Effectiveness Index (DEI)

While a keyword may attract a lot of demand, you should always outweight the level of competition associated with it. The demand effectiveness index indicates just that, the relationship between demand and competition. The higher the demand effectiveness index, the more a keyword is attractive and potentially profitable.

Close XRelated Keywords

Related keywords are keywords broadly related to your search term. They will help you broaden the markets available for your product, and to identify new markets to exploit.

Close XThesaurus Keywords

Thesaurus keywords are synonyms related to your search term. Use them to identify alternative keywords used by buyers to find your products.

Close XMisspelt Keywords

Use misspellings to attract cheap traffic on search engines and to grab bargains on eBay. When sellers list items on eBay misspelling the title and / or description, their listing will be found by fewer buyers. Use misspellings to grab yourself a bargain on eBay, then resell it at a profit by using the correct spelling.

Close XeBay Demand

This table shows demand data specific to eBay, including how many times your search term has been searched for during your selected date range, and how many wanted requests are currently present on the eBay site of your chosen country.

Close XeBay Demand Variations

Variations in the search terms used by buyers to find products related to your search term on eBay.