Close XCompetition

The competition tab is divided into 3 sections. eBay Competition, Google Competition and Yahoo Competition. Before you consider entering a market, remember to evaluate its potential based on both demand and competition. A high demand, highly competitive market can be worse than a low demand, low competition market.

Close XReport Summary

The report summary includes the parameters of the report, including:

Search Term:

the keyword for which you have requested a report

Country:

the country for which the report data was gathered for

Report Created:

creation date of the report

Date Range:

from which date to which date the data has been analysed

Close XAggregate Yahoo Competition

Aggregate Yahoo Competition shows the overall Yahoo competition based on overall Yahoo competition data.

Close XYahoo Results Summary

The Yahoo Summary gives you an overview of your keyword's Yahoo competition, demand and effectiveness for your chosen date range:

Yearly Searches:

how many searches were performed last year for your chosen keyword

Search Results:

the number of current Yahoo search results for your chosen country containing your keyword

Product Results:

the number of Yahoo product results containing your keyword

Demand Effectiveness Index (DEI):

While a keyword may attract a lot of demand, you should always outweight the level of competition associated with it. The demand effectiveness index indicates just that, the relationship between demand and competition. The higher the demand effectiveness index, the more a keyword is attractive and potentially profitable.

Close XDemand vs Competition

Shows the relationship between number of searches and search results on Yahoo

Close XSeasonal Trend

The seasonal trend indicates the fluctuation of demand for your keyword over the last year. Use this graph to identify best times of the year to sell your goods, and consider buying stock during those times when the demand trend is low. Suppliers will be more likely to liquidate their stock during slow periods.

Close XYahoo Search Marketing Traffic & Cost Estimator

This section allows you to estimate traffic for your chosen keyword based on the 3 different keyword match types, broad match, phrase match and exact match. Know in advance how much you will spend for the top ad positions, how much traffic you should expect for your ad spend, and the click through rate associated with each position.

Close XDaily Search Volume

Your keyword's estimated daily search volume for your chosen country's Yahoo search engine.

Close XPosition 1 CPC

The expected cost per click for having your ad displayed in position 1. This is also the amount you should bid if you want to appear in position 1.

Close XPos.1 EST CTR

The expected click through rate (number of clicks / total searches) you should expect when your ad is in position 1 for the selected keyword.

Close XPos.1 EST Click/Day

The number of clicks you should expect per day when your ad is displayed in position 1 for your chosen keyword.

Close XPos.1 EST Cost/Day

The cost per day associated with having your ad displayed in position 1 for your chosen keyword. Cost per day is calculated as cost per click times the number of clicks per day. Use this value to determine how much you can or want to spend for traffic via this keyword.

Close XPosition 2 CPC

The expected cost per click for having your ad displayed in position 2. This is also the amount you should bid if you want to appear in position 2.

Close XPos.2 EST CTR

The expected click through rate (number of clicks / total searches) you should expect when your ad is in position 2 for the selected keyword.

Close XPos.2 EST Click/Day

The number of clicks you should expect per day when your ad is displayed in position 2 for your chosen keyword.

Close XPos.2 EST Cost/Day

The cost per day associated with having your ad displayed in position 2 for your chosen keyword. Cost per day is calculated as cost per click times the number of clicks per day. Use this value to determine how much you can or want to spend for traffic via this keyword.

Close XPosition 3 CPC

The expected cost per click for having your ad displayed in position 3. This is also the amount you should bid if you want to appear in position 3.

Close XPos.3 EST CTR

The expected click through rate (number of clicks / total searches) you should expect when your ad is in position 3 for the selected keyword.

Close XPos.3 EST Click/Day

The number of clicks you should expect per day when your ad is displayed in position 3 for your chosen keyword.

Close XPos.3 EST Cost/Day

The cost per day associated with having your ad displayed in position 3 for your chosen keyword. Cost per day is calculated as cost per click times the number of clicks per day. Use this value to determine how much you can or want to spend for traffic via this keyword.

Close XPosition 4 CPC

The expected cost per click for having your ad displayed in position 4. This is also the amount you should bid if you want to appear in position 4.

Close XPos.4 EST CTR

The expected click through rate (number of clicks / total searches) you should expect when your ad is in position 4 for the selected keyword.

Close XPos.4 EST Click/Day

The number of clicks you should expect per day when your ad is displayed in position 4 for your chosen keyword.

Close XPos.4 EST Cost/Day

The cost per day associated with having your ad displayed in position 4 for your chosen keyword. Cost per day is calculated as cost per click times the number of clicks per day. Use this value to determine how much you can or want to spend for traffic via this keyword.

Close XPosition 5 CPC

The expected cost per click for having your ad displayed in position 5. This is also the amount you should bid if you want to appear in position 5.

Close XPos.5 EST CTR

The expected click through rate (number of clicks / total searches) you should expect when your ad is in position 5 for the selected keyword.

Close XPos.5 EST Click/Day

The number of clicks you should expect per day when your ad is displayed in position 5 for your chosen keyword.

Close XPos.5 EST Cost/Day

The cost per day associated with having your ad displayed in position 5 for your chosen keyword. Cost per day is calculated as cost per click times the number of clicks per day. Use this value to determine how much you can or want to spend for traffic via this keyword.

Close XSample Yahoo Ads

A selection of ads triggered by your chosen country's Yahoo search engine for your chosen keyword.

Close XDate Range

This is the date range used to analyse your keyword's demand data. Date ranges may vary slightly between tabs to ensure you are always provided with the most recent data available.