Market Research

eSources Market Research Wizard v3.0 Intro Tour

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Ebay

Google

Yahoo

Question Mark

The eBay Competition tab is designed to provide you with information on the best eBay listing format for your chosen product. Find out: 1) What success rate existing eBay sellers of your product have had in your chosen eBay site; 2) Which selling options will attract the highest selling price; 3) Know exactly when to start your auction, when to end it, at what price to start, in which category to list it, and which keywords to use within your listings.

This section also shows which eBay advanced features are worth spending on to obtain even more sales.

* Please note the data below is sample data for illustration purposes only.

Based on ebay market data

HelpReport Summary

Search Term Toys
Country United Kingdom   [ create the same report for a different country ]
Report Created April 8, 2009 10:57:22 AM
HelpDate Range February 20, 2009 to March 20, 2009    [ change date range ]

HelpAggregate Competition

Moderate eBay CompetitionCompetetion gradient

  • Low
  • Medium
  • High

HelpeBay Results Summary

Total Listings 500
Listings with Sale 276
Success Rate (SR) 55.20%
Avg. Sale Price (ASP) £29.54
Total Sales £8,153.04
Unique Sellers 112
Sellers with Sale 91
Avg. Sales per Seller 2.46
Avg. Revenue per Seller £72.79

HelpSuccess Rate (SR)

  • Listings With Sale55.2%
  • Listings W/Out Sale44.8%

HelpAverage Sale Price (ASP)

Line Graph

HelpPerformance

Listing TypeExpand allClose all

HelpSuccess Rate (SR)

Auctions: 56.92%

HelpAvg. Selling Price (ASP)

Store Items:£58.70

HelpRatio (SR x ASP)

Store Items: £30.52

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Start Day

Monday: 80%

Wednesday:£106.66

Wednesday: 71.10

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End Day

Sunday: 42.6%

Sunday: £34.22

Sunday: 14.92

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End Hour

03:00 - 03:59: 100%

05:00 - 05:59 : £54.66

06:00 - 06:59 : 82.55

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Duration

10 days: 84%

Other: £45.66

7 Days: 45.92

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Start Price

£0.00 - £199.99: 56%

£180.00 - £249.99: £190.00

£180.00 - £399.99: 99.45

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Categories

Toys & Hobbies:

 56.32%

Collectibles:

 £269.56

Collectibles:

 82.01
Collectibles: 54.32% Home & Garden: £245.13 Home & Garden: 81.01
Home & Garden: 54.32% Baby: £245.13 Baby: 81.01
Baby: 51.33% Everything Else: £245.13 Everything Else: 81.01
Everything Else: 51.33% Books: £245.13 Books: 73.01
Dolls & Bears: 51.33% Music: £245.13 Music: 81.01
Crafts 51.33% Dolls & Bears: £245.13 Dolls & Bears: 81.01
Books: 51.33% Crafts: £245.13 Crafts: 81.01
Clothing, Shoes: 51.33% Toys & Hobbies: £245.13 Toys & Hobbies: 81.01
Music: 51.33% Clothing, Shoes: £245.13 Clothing, Shoes: 81.01
Categories Toys & Hobbies: 38.45% Categories Toys & Hobbies: £122.85 Categories Toys & Hobbies: 64.12

Title Keywords

SOFT

 82%

RADIO

 £269.56

Teddy

 82.01
Teddy 81% Flying £245.13 SOFT 81.01
RADIO 80% SOFT £192.55 NEW 80.01
NEW 79% NEW £156.67 RADIO 79.01
Flying 73% Teddy £155.02 Flying 73.01

HelpListing Features Performance

Feature

 Sold Listings Total Listings Success Rate (SR)

Picture Services

 15,345 28,239 62.34%
Gallery 6,549 10,342 59.45%
No Features 7,554 14,122 53.39%
Buy It Now 11,239 23,456 45.12%
Scheduled 2,194 5,456 43.12%
Subtitle 142 543 34.55%
Multilisted 3,456 28,239 33.13%
Reserve 6,549 10,342 32.45%
Bold 7,554 14,122 29.23%
Cat Featured 11,239 23,456 28.32%
Gift Listing 2,194 5,456 26.54%
Highlighted 142 543 22.19%
Featured 3,456 9,123 13.45%

HelpSample eBay Listings for Toys

Item Title

 Sold Format Start Price End Price Bids End Date
Holland Coachcraft Pre-War Van ... Yes Format icon £6.00 £23.00 8 27 Feb 2009
Holland Coachcraft Pre-War Van ... No BN icon £56.00 £94.50 12 28 Feb 2009
Holland Coachcraft Pre-War Van ... Yes Bid £35.00 £53.00 9 28 Feb 2009
Holland Coachcraft Pre-War Van ... Yes Format icon £18.00 £45.00 15 03 Mar 2009
Holland Coachcraft Pre-War Van ... No BN icon £2.00 £52.00 25 04 Mar 2009
Holland Coachcraft Pre-War Van ... Yes Bid £0.99 £55.00 31 06 Mar 2009
Holland Coachcraft Pre-War Van ... Yes Format icon £1.50 £12.00 18 09 Mar 2009
Holland Coachcraft Pre-War Van ... No BN icon £5.00 £9.00 3 10 Mar 2009
Holland Coachcraft Pre-War Van ... Yes Bid £2.00 £40.00 21 12 Mar 2009
Holland Coachcraft Pre-War Van ... Yes Format icon £10.00 £46.00 20 14 Mar 2009
Holland Coachcraft Pre-War Van ... No BN icon £5.00 £19.00 7 14 Mar 2009
Holland Coachcraft Pre-War Van ... Yes Bid £20.00 £39.00 4 15 Mar 2009

eSources Market Research Wizard v3.0 Intro Tour

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Close XCompetition

The competition tab is divided into 3 sections. eBay Competition, Google Competition and Yahoo Competition. Before you consider entering a market, remember to evaluate its potential based on both demand and competition. A high demand, highly competitive market can be worse than a low demand, low competition market.

Close XReport Summary

The report summary includes the parameters of the report, including:

Search Term:
the keyword for which you have requested a report
Country:
the country for which the report data was gathered for
Report Created:
creation date of the report
Date Range:
from which date to which date the data has been analysed
Close XAggregate eBay Competition

Aggregate eBay Competition shows the overall eBay competition based on overall eBay competition data.

Close XeBay Results Summary

The eBay Summary gives you an overview of your keyword's eBay competition and success rate for your chosen date range:

Total Listings:
how many listings containing your keyword were listed on your chosen eBay site during your selected date range
Listings with Sale:
the number of total listings which ended with a successful sale
Success Rate (SR):
the ratio of Listings with Sale / Total Listings
Average Sale Price (ASP):
the average selling price of the listings which ended in a sale
Total Sales:
the total money value of all the successful listings which contained your keyword over your chosen date range
Unique Sellers:
the total number of unique sellers selling items containing your keyword over your chosen date range
Sellers with Sale:
the total number of sellers who sold an item containing your keyword over your chosen date range
Average Sales per Seller:
the average number of successful sales per seller
Average Revenue per Seller:
the average revenue earned, based on the total number of unique sellers selling items containing your keyword over your chosen date range
Close XSuccess Rate (SR)

A graphic representation of the percentage of successfully sold items vs unsold items.

Close XAverage Sale Price (ASP)

A graphic representation of the items selling price vs number of items sold at that price.

Close XPerformance

This column shows the performance of all the main eBay listing options:

Listing Type:
shows the success rate, average selling price and SR to ASP ratio of auction listings, auction listings with buy now option, buy now listings, multiple items listings, best offer, and eBay shop listings containing your keyword
Start Day:
shows the best day of the week to START your auction based on past listings' success rate, average selling price and SR to ASP ratio
End Day:
shows the best day of the week to END your auction based on past listings' success rate, average selling price and SR to ASP ratio
End Hour:
shows the best hour of the day to END your auction based on past listings' success rate, average selling price and SR to ASP ratio
Duration:
shows the best number of days to list your auction based on past listings' success rate, average selling price and SR to ASP ratio
Start Price:
shows the best starting price to us in your auction listing based on past listings' success rate, average selling price and SR to ASP ratio
Categories:
shows the best categories to select for your auction listing based on past listings' success rate, average selling price and SR to ASP ratio
Title Keywords:
shows the best keywords to include in your auction listing based on past listings' success rate, average selling price and SR to ASP ratio
Close XSuccess Rate (SR)

The ratio of Listings with Sale / Total Listings

Close XAverage Selling Price (ASP)

The average selling price of listings containing your keyword

Close XRatio (SR x ASP)

The relationship between Success Rate and Average Selling Price. This ratio helps you find a balance between a high sales volume and a high revenue. This is the most important ratio, since it ensures you are not underselling your products and that you are obtaining the maximum revenue from your eBay listings. If you are clearing stock, you can use the Success Rate as your only benchmark.

Close XListing Features Performance

This table summarises the performance of eBay's listings features for listings containing your chosen keyword, ordered by success rate.

Close XSample eBay Listings

A selection of recently ended eBay listings containing your chosen keyword.

Close XDate Range

This is the date range used to analyse your keyword's demand data. Date ranges may vary slightly between tabs to ensure you are always provided with the most recent data available.